The Disney Institute

Highlighting the vision and ideals of Walt Disney himself, Disney Institute is a recognized leader in experiential training, leadership development, benchmarking and cultural change for businesses from around the globe. Since 1986, Disney Institute has paved the way for millions of business professionals representing virtually every sector of business and over half of the Fortune 100 companies to benchmark and adapt proven strategies that have sustained the success of the Disney organization for more than 85 years. Visit the Disney Institute website and learn more about the vision and the visionary himself, Walt Disney.

For companies seeking to increase profitability and rise above competition and market conditions, it is essential to attain repeat business by delivering superior value and growing customer relationships. Satisfied customers drive long-term financial results, so their affinity to a brand must be cultivated into a relationship of trust.

The Walt Disney Company is recognized worldwide as a leader in brand loyalty. This loyalty is initiated in the first stages of relationship building. By providing an exceptional Guest (customer) experience every time, customers extend commitment that lasts a lifetime. From relationship building to developing a sustainable competitive advantage, businesses want to be in a position where they can grow and expand.

Disney Institute facilitators will share with you the proven Disney brand strategies and philosophies used by its businesses all around the word. Disney Institute invites you to identify the value behind creating a loyalty-based organization and learn valuable, proven business practices you can adapt into your own organization.