Welcome!

By focusing on the core competencies that Disney is famous for, retailers can transform their operations, inspire leadership and embrace the future with the spirit of this visionary company to guide them. Challenging us to strive for excellence, our 2010 Conference & Expo will be more productive, more inspiring and more memorable than ever before. So, what will you dare to dream? What will inspire you? Join us and find out what magic awaits.

There is no better place to stimulate creative ingenuity and business success then at the Idea Place, Disneyland® Resort. Combining legendary Disney imagination with landmark innovations has put this meeting destination at the forefront of business creativity for over 50 years. Immersed in a culture that began as a dream, Disney brings a mix of inspiration, expectation, education and entertainment. A place that combines the unmatched originality of a one-of-a-kind environment, with our diverse collection of education, networking, workshops and events to help bring your ideas to life. It will simply be magic.

Jack is Back!

WHFA welcomes back three-time Emmy Award winner, Jack Gallagher as our master of ceremonies and opening night entertainment.

Gallagher's work on network television includes his own ABC sitcom Bringing Up Jack as well as a recurring role on the HBO Original Series Curb Your Enthusiasm. A favorite of talk/variety show hosts and audiences, Jack made numerous appearances on The Tonight Show with both Johnny Carson and Jay Leno as well as NBC's Late Night with Conan O'Brien. In addition to headlining virtually every major comedy club in the country, Gallagher has appeared in concert with Dolly Parton, The Four Tops and Tony Bennett to name a few.

Jack will provide an entertaining and energizing break between our daily sessions and have you relaxing and laughing at our Welcome Reception. Helping us to celebrate with our 2010 Western Retailer of the Year, Jack will make sure our closing gala is a very memorable event indeed.

Schedule at a Glance

Sunday May 2, 2010
7:00am to 2:00pm - Charity Golf Tournament
5:00pm to 6:30pm - Opening General Session
  • Make Some Noise
  • Ken Schmidt, Marketing Visionary and Former Director of Communications for Harley-Davidson
6:45pm to 9:00pm - Welcome Celebration with Conference Emcee Jack Gallagher
9:00pm - After Party / Downtown Disney® District
Monday May 3, 2010
7:30am to 8:00am - Tradeshow Breakfast
8:00am to 8:30am - EXpresso EXpo
  • Quick Shots of Education with Disney Trivia Games and Prizes
8:30am to 10:30am - General Session
  • Disney’s Approach to Brand Loyalty, The Disney Institute
10:45am to 12:15pm - Breakouts
  • Where Do Dreams Come True? On a Top Quality Mattress! Part I
  • Big Events in Small Places
  • SBA Resources, Retailing Doesn’t Have to be an E Ticket Ride
  • The Magic Behind Managing for Success: Morale, Motivation and Measurement
12:15pm to 1:45pm - Luncheon Presentation
  • The Science of Shopping – Part I: How Disney can Help Your Product Sell Itself*
  • *Homework in the Park!
1:45pm to 3:45pm - Retailer Roundtable Magic
Tuesday May 4, 2010
7:30am to 8:00am - Tradeshow Breakfast
8:00am to 10:30am - EXpresso EXpo
  • Quick Shots of Education featuring Jim ”Mack” McIngvale of Gallery Furniture, Houston, Texas
10:30am to 12:00pm - Family Activity
  • Create-A-Memory / Photo Frame
10:45am to 12:15pm - Breakouts
  • Tomorrowland: Furniture Retail
  • Adventures in Retail Operations – Innovation is Everywhere
  • Where Do Dreams Come True? On a Top Quality Mattress! Part II
  • Supercalifragilisticexpialidocious! Keeping Work Fun!
12:15pm to 1:30pm - Luncheon with your park photos and Disney fun
1:30pm to 3:00pm - Wrap-up Workshop
  • The Science of Shopping Part II: How to Increase Your Shelf Esteem
  • What Did You See?
3:20pm to 4:50pm - Closing General Session
  • Now That We’re Done, Get Your Business to Work!
  • George Hedley, The Business-Builder
  • Hollywood Pictures Backlot, Disney’s California Adventure® Park
9:00pm - After Gala!